Core Documents
Vision Statement
What do we ultimately hope to achieve?
Corporate Culture
Expression of the organization and its values, the kinds of people we want to be part of it and the behavior we expect from everyone
Mission Statement
Basic roadmap to getting there
Communication Strategies
Making the important decisions about target, message, tone and expected outcome
gives any document a far greater chance of success
Written Execution
Experience in all forms of marketing communication:
Website Content
Emails
Advertising copywriting (all media)
Timeless corporate slogans
Speeches
Op Eds
Letters
Press releases
“Translation” of medical information into consumer-useable prose
Written company documents for internal communication or training
““A master of the English language! His writing is
always well crafted, while communicating everything
I hoped – usually more. Total confidence.”
— ANDERS PIHLSTROM, Founder Pihlstrom BrandLab, Stockholm, Sweden