Vision Statements
DIABETES CENTER
To reverse the course of diabetes.
Nutritional/Exercise Co.
To help physicians heal their patients through additional, non-medical intervention.
Automotive
For drivers, to be their emblem that they are both interesting people and unrestrained by the “box” most of the world lives in.
Mission Statements
major Connecticut hospital
Stamford Hospital will dramatically improve people’s wellness by partnering with them in both sickness and in health…
Diabetes Center
Diabetes Relief Center will revolutionize the treatment of diabetes, offering the possibility of previously unimagined, positive patient outcomes. We will connect with these patients and their doctors in delivering a way to treat the metabolic dysfunction that is the root cause of the disease, not just attacking the symptoms…
major analgesic brand
Motrin will support the belief of its users and potential users that it is better to treat at the first sign of pain and preempt the escalation of the problem…
diabetes information website
Diabetes.net will create a never before offered fellowship of recovery for people with diabetes and their families, providing physical and emotional guidance on how they can “change the game” in dealing with their disease. We will be the arm around the shoulder of the diabetic sufferer, a partner encouraging them to become more involved…by delivering the information they need to succeed in an entertaining, interactive, engaging format never before attempted in the world of this disease……. (NOTE: the notion of an interactive fellowship of recovery was an addition I suggested that came to me as I was writing this statement from the company briefing; the idea brought a tear to the eyes of the founder when presented).
CORPORATE CULTURE (excerpts)
automotive
Our enterprise will recruit, encourage and reward people who are committed to bringing imagination to their roles every day. Everything about our product from its design, to its enhancements, to the way we present and sell it, will shout that this is not business as usual…
wellness company
We will be ever respectful of the primary role of the doctor’s relationship with his/her patient while offering additions to treatment that will improve outcomes. Our attitude in interacting with patients will embody the positivity of what we are offering and fill each person with hope and motivation…
hospital
Each person working at Stamford Hospital will be so grounded in the fundamentals of what they are doing that they can continually ask themselves if there isn’t an even more patient-centric way of performing their tasks. We will recruit, train and reward people who are not afraid of change, not for its own sake but for the benefit of the people we serve…
diabetes center
The Diabetes Relief Center will be the counterpoint to the despair and blame in which most sufferers of diabetes exist. Our treatment, our educational efforts, our attitude and the physical locations in which we treat will all communicate that diabetes is not the lost cause you may have been told it is – there is hope, and you have found it…
COMMUNICATION STRATEGIES (“Main Idea” excerpts)
analgesic
Motrin gives you powerful pain relief that lets you get to the pain before it gets to you.
hospital
Stamford Hospital is your lifelong partner in sickness and in health.
Automotive
For the person who marches to their own drum.
BRAND EXPRESSIONS (taglines, slogans)
Diabetes Relief Center
“Change the Game”
Car that turns into a boat when you drive it into water
“Your Life. Your Rules.”
Stamford Hospital
“Healing. Reimagined.” (note: created 5 years before Capital One coopted the idea)
analgesic
“Motrin. Preventive Medicine”
string of wellness facilities in airports positioned for successful business people to use their time waiting for a flight
“Be Well On Your Way”
WellthyYou (Nutritional Company)
“For The Richness of a Life Lived Well’
